BITCON 2024

The convergence of technology in the entertainment industry is at an unprecedented time in history. Entertainers are examining ways to enhance revenue and increase engagement through technology. According to Nielsen, in July 2022, the time African American audiences spent on streaming surpassed other forms of media, accounting for over 36% of their total TV time, compared to 34% on cable and 24% on broadcast, underscoring the pivotal role of streaming in the modern media landscape for African Americans. Meet the leaders who are changing the way we use, consume, and create entertainment.