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Thursday September 5, 2024 11:00am - 11:50am EDT
In today's culinary landscape, the integration of technology has become paramount in redefining the traditional dynamics of restaurant operations. This session delves into the transformative power of technology within the restaurant industry, examining its multifaceted influence on everything from customer engagement to backend processes. From automated ordering systems and digital menus to data analytics-driven inventory management, attendees will explore how these innovations streamline operations, enhance efficiency, and elevate the overall dining experience. Through expert insights, participants will gain actionable strategies to harness the full potential of technology, empowering them to adapt, thrive, and stay ahead in an ever-evolving gastronomic landscape. Join us as we navigate the digital revolution reshaping the culinary world and unlock the key to sustainable success in the modern restaurant industry.
Speakers
avatar for Whitney McGinnis

Whitney McGinnis

SVP, US Chief Information Officer, McDonald’s
As U.S. CIO, Whitney is responsible for leading the U.S. Technology organization in the development, integration, deployment, and support for technology across 14,000 restaurants, including point of sale, kiosk, digital menu boards, mobile, back office, HR and training applications... Read More →
avatar for Mason Smoot

Mason Smoot

SVP, Chief Restaurant Officer, McDonald’s
Mason Smoot is Senior Vice President and Chief Restaurant Officer for McDonald’s USA. He is responsible for the National Franchising and Operations of nearly 14,000 McDonald’s restaurants in the United States. In this role, Mason oversees Franchising, U.S. Operations, Franchisee... Read More →
Thursday September 5, 2024 11:00am - 11:50am EDT
Main Stage

Attendees (8)


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